When Haima Philippines made its debut in the country seven years ago, car owners and enthusiasts knew very little about the newbie player in the automotive industry. The question on everyone’s mind then was, “Who is this brand?”
Today, however, the Chinese automaker needs no further introduction. One simply just have to go out on the road to see Haima cars being driven by happy and satisfied owners.
Since making its foray in 2010 with a flagship branch in San Fernando, Pampanga, Haima Philippines has gone full speed ahead running over expectations with a smooth sailing market performance as evidenced by seven more dealerships which subsequently opened in the years that followed.
Helmed by the LausAutoGroup, the country’s largest auto conglomerate and exclusive distributor of Haima cars in the country, Haima Philippines offers a wide selection of automobiles ranging from sedans to passengers cars, multi-purpose vehicles, sport utility vehicles and utility vehicles all competitively priced for the discerning Filipino buyer.
Driving customer satisfaction
Apart from competitively priced vehicles, Haima also ticks all the boxes for quality, efficiency, and reliability. In fact, it has been recognized by numerous award-giving bodies and respected car publications, fueling further the company’s drive as a force to be reckoned with in the industry. Its tagline “Drive to Believe” has successfully converted many a car owner to the brand.
“Our operations for 2016 are very good. We turned seven last January 27, and I’m happy to say that the growth is continuous. Our vehicles have improved a lot and we take pride in saying that Haima is considered by many as a brand of choice because of its value for money and reliability,” he said.
According to Mr. Donald T. Calma, General Manager of Haima Philippines, Haima’s two biggest newcomers – the Haima S5 and Haima V70 – are drawing rave reviews from customers. Haima S5 was released at the last quarter of 2015 and recently pulled the covers off Haima V70 just before the holidays last year.
“Our biggest achievement would be the debut of our Haima S5, which continues to gain ground in the local automotive market. Moreover, the Haima V70 which was released last November was adjudged by the Car Awards Group, Inc. (CAGI) as the Best MPV of 2016. Our customers are satisfied with the V70 because of its outstanding features, particularly on the aspects of luxury and comfort,” he noted.
Meanwhile, the brand’s multi-purpose utility vehicles which include the FStar variant are still one of Haima’s best-selling units. The Haima Fstar series is regarded by medium and small business owners as a reliable partner in their transportation of goods and daily activities.
European design, premium feel
As confidence level of customers strengthens, Calma said that the Philippine market can expect bigger and exciting things from Haima as it celebrates its 7th anniversary this year.
“More products are coming this 2018 because another exciting model will be launched this year in China and it will be available to us early next year. In terms of technology, Haima is moving into Italian and German technology. Haima is currently working together with world-famous and top Italian designer Luciano D’Ambrocio to develop vehicles with elegant features matched with powerful and fuel efficient engines,” he shared.
With vehicles that deliver on performance and aesthetics, Haima is slowly changing public misconception about China-made cars. Calma gives credit to its loyal customers for spreading the word, and helping the brand achieve breakthroughs and feats through the years.
“On behalf of Haima Philippines, we would like to extend our sincerest appreciation to our customers for continuously making the brand their preferred choice. We are pleased by the unwavering support as seen in the 2016 sales milestone. Our success would not be possible without our clients,” he said.
With Haima’s distinctive line up of versatile vehicles and the LausGroup’s excellent customer and after-sales service, Haima Philippines continues to deliver on its promise through all of its eight auto dealerships namely: Haima Cars Pampanga, Haima Cars Dau, Haima Cars Baguio, Haima Cars Calasiao, Haima Cars Urdaneta, Haima Cars Bataan, and Haima Cars Baliwag.