Growing with change and changing with growth can best describe the balance equation that Haima Philippines has persistently pursued when it joined the country’s highly competitive automotive industry in 2010.
Haima Philippines marking its 8th year anniversary in the Philippines has kept its focus and passion on both quality and affordability—reaping the kind of value and reputation that has pushed it higher on the competitive scale.
In fact, the New Haima V70, in November 2016, was named Best MPV of 2016 by the Car Awards Group, Inc. (CAGI), the country’s automotive award giving body. Finding the best people and cargo carriers, the Best MPV category was awarded to the Haima V70 1.5L+6AT Deluxe for its outstanding features, particularly on aspects of luxury and comfort. Designed by top Italian automotive designer Luciano D. Ambrocio, it boasts of comfortable space, elegant interior, and advanced technology, security and safety features.
As one of the Laus Auto Group’s most promising dealership today, Haima continues to provide discerning Filipino buyers wider selections of automobiles ranging from sedans to multipurpose and sport utility vehicles.
In 2017, it has welcomed new generation units to its fleet of vehicles and this year, has unveiled two more exciting models including the upgraded Haima M3 1.5L MT Comfort and the New Haima V70 2.0L MT Comfort.
The aggressive launching of more model variants, according to Haima Philippines General Manager Donald Calma, has ushered to the company’s increased sales last year, which reportedly accelerated by 23 percent compared to 2016.
“We are expecting several new units this year including the new Haima F7. A smaller S5 or what we’ll call the S3 is also coming. With these new models and a better pricing structure we are anticipating this year, we are positive that our growth will continue. In addition, Haima customers should also watch out for more innovative, high-end models as just last 2017, we have initiated our ‘New Powertrain Strategy’. Haima Automobile International Corporation is planning the future with ‘high-efficiency power ’serving as a breakthrough. This means Haima—taking ‘Vigorous Haima, Top power’ as its manufacturing concept—will bring new generation vehicles that can give young drivers ultimate driving experience,” he shared.
Haima Automobile International Corporation and Lenovo Group also recently partnered to promote the use of big data and artificial intelligence technology in the automobile manufacturing industry. The strategic cooperation is a major step forward in the company’s bold attempt to revolutionize the automotive industry by manufacturing state-of-the-art electric vehicles equipped with advanced and dynamic features.
“We are committed to go the extra mile for customer satisfaction, relation and retention… as they are the main reason why we are here. In our eight years in the industry, we have established a total of eight dealerships in eight vibrant locations in and out of the region,” Calma added.
And as Haima Philippines grows another year older, it will expand to new territories
and maintain its best-selling FStar variant model, which earned for itself the title of being “a reliable partner” of medium and small business owners in their transportation of goods and daily transactions.
“After all, our goal here is to provide our customers something for every need and every purpose. It has always been our vision to offer vehicles that promise and deliver years of driving pleasure, hassle-free journeys, and at the same time respond to the specific requirements of our customer’s day-to-day livelihood operations,” Calma said.
With Haima’s distinctive line up of versatile vehicles, Haima Philippines continues to deliver on its promise through all of its eight auto dealerships namely: Haima Cars Pampanga, Haima Cars Dau, Haima Cars Baguio, Haima Cars Calasiao, Haima Cars Urdaneta, Haima Cars Bataan, Haima Cars Baliwag, and Haima Cars Marilao.